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A table set for change
Client
Volvo Trucks
Date
2025
If AI were to summarize the project:
"A Table Set for Change” reimagined how the transition to zero-emission transport could be communicated – not through data and drivetrain specs, but through something everyone understands: food. By partnering with world-renowned chef Marcus Samuelsson, the project set out to create a fine-dining experience where the key ingredient wasn’t just what was on the plate, but how it got there – transported using electric trucks and renewable fuels. By turning logistics into part of the story, the campaign made sustainable transport tangible, relatable, and impossible to ignore – showing that the road to zero emissions is already being served"











